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RESEARCH INITIATIVES 

Silence Fails: the Five Crucial Conversations for Flawless Execution
Partner: The Concours Group
Visit the Web site to see full study results 

Silence Kills: The Seven Crucial Conversations for Healthcare
Partner: The American Association of Critical care Nurses
Visit the Web site to see full study results 
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Research Alliances
VitalSmarts partners with leading organizations to create tailored solutions.
Learn about our alliance program 

Industry Focused Research
We research various industries to uncover communication breakdowns and best practice skills specific to the industry. 
See what we've found 

Training Methodology
Vitalsmarts training methodology is built on a strong foundation of research.
Read about our approach  
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Visit the Press Room to see coverage of these reserach results.
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CRUCIAL SKILLS RESEARCH

What is going on in your world?

VitalSmarts products and services are built on a foundation of more than 30 years of research. To continue our rich legacy of research-based solutions, we regularly conduct studies that explore current trends affecting communication at work and at home.  

Our Web surveys are introduced to our community of Crucial Skills Newsletter readers. These readers share their personal experiences and opinions. See what we have discovered. 

INDUSTRY FOCUS: HEALTHCARE
Silence Kills
Only 10 percent of doctors and nurses speak up when they see colleagues make mistakes. This study outlines the seven crucial conversations healthcare professionals should hold to improve patient safety, employee morale, and staff turnover.
Read More

Patient Experience
New survey reveals most patients uncomfortable confronting medical personnel
Survey Results

PERSONAL RELATIONSHIPS
Why You Can't Kill a Bad Habit with a Magic Bullet
New study shows using 4 influence strategies to change bad habits is 4 times more successful
Survey Results
Download the image (.zip file)

Public Displays of Insensitivity (PDIs): Why America Lacks Digital Manners
Survey reveals 91 percent regularly encounter PDIs caused by the use of personal digital assistants, and yet only one in ten people speak up to PDI offenders
Survey Results

Crucial Conversations about Drugs with Teens
Survey says most parents don’t discuss drugs with their teens.
Read More
Survey Results

Holiday Finances
Survey reveals 60 percent live with a squandering spouse, yet 78 percent stay mum
Survey Results

Weighty Conversations
Two-thirds of parents don’t feel comfortable talking to their kids about weight issues
Survey Results

Taxing Conversations
58 percent of Americans find themselves in compromising conversations during tax season
Survey Results

Bad Relatives Happen to Good People
More than 83 percent say holiday gatherings have been ruined by unruly family members
Survey Results

Parental Relationships
Healthy communication with mom/dad could keep you from becoming sick
Survey Results

WORKPLACE ISSUES
Leaders Lack Influence
New research says 95 percent of leaders fail when trying to influence bad employee behaviors
Survey Results

Project Failure
New research says 90 percent of employees know far in advance when projects are doomed but feel incapable of speaking up
Survey Results

Corporate Untouchables
New study reveals 93 percent work with an “Untouchable” no one confronts
Survey Results

Work for a Jerk?
More than 50 percent of the employees say a disagreeable boss is their number one reason to pack up and leave
Survey Results

Talking Hi-Tech
Why face-to-face communication is essential for effective crucial confrontations
Survey Results

How to Talk Politics with Friends – And Still Have Some Left
67 percent say political discussions lead to attacks or controlling behavior
Survey Results

Setting New Year's Resolutions at Work?
95 percent say they don’t know how to speak up to get what they want
Survey Results

OTHER TOPICS
Nearly Half of Americans Say Presidential Candidates Lack Influence
Study shows 45 percent doubt even their preferred candidate can influence change
Read the release